What is Digital Strategy ? Key to Effective Digital Strategy

“Good judgment comes from experience and experience comes from bad judgments.” – Dr Warne W. Dyer

“4 Best Digital Strategy Books”

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The digital strategy can be defined as a plan of action that describes how a business must strategically reposition itself in a digital economy. As the habits of customer keep changing, so does the businesses operate.

A plan for leveraging the commercial advantages of data assets and technology-focused activities is known as a digital strategy, sometimes known as a digital media strategy. An executive leadership, marketing, and information technology (IT) cross-functional team is necessary for a successful digital strategy. To offer an uniform digital customer experience, it entails dismantling the silo between information technology leaders and those in other customer-facing departments.

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