“Whosoever desires constant success must change his conduct with the times” by Niccolo Machiavelli.
There are various reasons an organization may choose to experience a business transformation. Now, change is constant. Highly competitive market conditions & disruptive technologies are modifying the face of traditional business models & transforming consumer & employee expectations. The ability to adapt with change is critical for businesses wanting to make sure a competitive advantage.
Business Transformation aims to align Process, People & Technology initiatives of a company more closely with its business strategy & vision. Today, the focus on transformation is primarily being led by the impact of digital transformation disruption on all businesses. According to Learn Transformation, almost three quarters of companies feel they are currently exposed to digital disruption. To survive and thrive in this environment, the time for action is now.
As technology proceeds, businesses are gazing ways to leverage new opportunities to improve their business, whether it’s a move to a cloud-based system, using AI, IOT & Robotics, or automating certain processes. These technologies are altering business models in every industry & unlatching huge market opportunities.
Decreasing costs & the rise in technology capabilities have opened doors to smart technologies for all types of organizations to benefit – whether start-ups or established. Building on quickly changing AI technologies like natural language processing, intelligent software, machine learning, tech companies are enabling the redistribution of labor & new value creation.
The benefits of adopting AI- The tech industry leaders who selected AI as the tech identified following benefits:
1. Improved business efficiencies / higher productivity (28%)
2. Cost reductions (16%)
3. Faster innovation cycles (10%)
4. Enhanced customer adoption and loyalty (9%)
5. Accelerated time to market (9%)
According to KPMG CEO survey, it is increasingly becoming clearer to business leaders around the world, the breadth of the impact that cognitive technology & artificial intelligence will have on business and operating models.
Anytime a B2B company looks to introduce a new, complex digital transformation technology there is amenable need for change management for that technology to be effective. A business transformation generally involves large switch that bring change at every level of the business & managing a change of this scale is no easy task for businesses or leaders today.
Transformations are dynamic & long-term processes. Creating clarity & maintaining the momentum needed to create and manage long-term change is hard work. And it demands strong leadership and a diligent process. So, for a business transformation to be triumphant, leaders require to manage change through:
• A deep understanding of the reasons for change- In order to get everyone on board with change, you need to build a strong instance about why it’s necessary & how it will pay off for the business and each individual within it. In order to build trust, be transparent as leaders about why things need to change. Questions like – Why change? What will change? How will we change? Who will change? – are all important questions that help develop a interpretative foundation of shared understanding.
• A purpose for everyone to believe in- Eloquenting the desire of a transformation has a lot of power. When people have a purpose, they can believe in & a bigger aim they can work cooperatively, they feel motivated & more connected. Everyone aims higher, thinks bigger, looks wider, and moves quicker. Consistently re-articulating these desires is key. Defining the payoff of the business transformation in terms of profitability & market value can also help make it real for people.
• Leadership that generates energy champions change- As a leader, you must be a constant model for change. In order to create real energy, you have to make the transformation personal & exciting to people. When employees obtain transparency about how their work might change today, tomorrow, and years down the line, it feels empowering. And strong, focused leadership is key to decreasing the anxiety around change & letting the positive excitement take over. Building boosting systems & a well-fluent timeline can also help endure momentum.
Also see- 7 Approaches towards Successful Business Transformation.
3-Focus on the Customer-
A Research shows that 63% of customers will leave a brand entirely after one bad experience. In the e-commerce monarchy, image speaks even louder than words – a surprising 90% of online shoppers won’t buy from a company that has a bad reputation. It is undoubtable that the customer has become more powerful & informed. Investing in new technologies & a new digital business model can help a brand satisfy its client base that it’s paying attention to their requirements. Drivers of digital transformation in manufacturing are also important to consider while focusing on the customers you can manufacture the trending products.
“Customers are always changing & so are their needs,” says Vivek Gambhir, Managing Director, Godrej Consumer Products. So, you have to develop a model that is adaptive enough. The main axe of transformation is switching the importance of the core business strategy to the customer & no longer to the product, the competence, or market. Business should become customer centric, this is the main idea behind Amazon succeed in such distinct areas.
Customer centric means that products are on demand, connected, customizable, and shareable. This can be attained by maintain live interaction in social networks or apps where entities can study customers’ behaviors. Personalized interfaces, message & content will make the difference between classic brands and the new emerging brands. So, access, engage & customize are necessary to make the customer connect with the company.
4-The Need for Cost Control-
It is one of the major factors driving digital transformation. Traditionally, the term “cost control” or “cost management” refers to ways to slit company expenses. Yet, in the post-digital era, it also means investing in tools & resources that can generate future savings and drive continued growth. Following a business turnaround, investing in modern technologies, can help a company avoid the same inefficiencies it fell into before the turnaround. Often, this means saving money on time-consuming manual efforts that drained resources without generating equivalent revenue.
5-Insert frequent innovation into the business-
To insert innovation, leaders must have vision into what customers today & in the future truly value and must follow a “business value first” approach to technology. Executives must look at all corners of the marketplace to forecast disruptive changes to stay ahead of their competitors. Innovation has to become a core capability & a top organizational priority. Organizations must also design data & analytics strategies that take a full lifecycle view of analytics: from data through to vision and finally to generating value.
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Data & analytics strategies must be united into the business and operating models to enable innovation, monitor performance, and respond swiftly to vision obtained from operations, customers, & the marketplace. Customers are chasing evolving experiences & value, which often needs changes to value propositions, business model components, and underlying operating model enablers. Successful innovation strategies will finally depend on collaboration between technology & business leaders to translate new systems and processes into value drivers for the business.
6-The Challenges run by Organizational Silos–
This is another driver of digital transformation. One reason many companies struggle in the first place is because of organizational silos. When different departments aren’t sharing data & communicating, it’s nearly impossible to obtain reliable data and provide a seamless customer experience. However, digital tools, like ERP software, can ensure data reliability & process efficiency. The key is including business process reengineering, so employees know how to input data, leverage data vision & interact with upstream and downstream processes.
Thus, hereby it can be concluded that drivers of digital transformation and business transformation are the key inputs and activities that helps in driving operational and financial results of any business. For achieving the top drivers of digital transformation, make sure that you consider all the factors driving digital transformation and use them.