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Copywriting and copywriters come in all shapes and sizes. It’s one of the fastest-growing areas of business, with the leading firms producing content that informs, educates, and sells. Check any of your favorite online platforms, including those covering health and leisure or reviewing the top sports betting apps in Florida, and you’ll encounter thousands of words of impactful content. You’ll likely interact with this content regularly without ever asking where it came from. But who does produce the kind of content you find on websites? The short answer is people like you.
Big online corporations employ writers to work either in-house or freelance. It can be a lucrative career for the most talented writers, helping drive sales and advertise products to a global audience. Do you have what it takes to carve out a job as an online copywriter? If you’re a talented writer, a dedicated individual, and driven by success, you could find a new career in copywriting. And we’re here to explain how. The worldwide web ensures that writing is no longer the closed shop it once was. Anyone can apply for jobs, regardless of their background, experience, or location in the country. You need much more than an interest in writing as it’s becoming a competitive industry. If writing content to boost your wages or as a full-time job appeals to you, this article should help.
We’ve selected and reviewed the best books for those looking to learn copywriting, and you’ll find all the information you need on this page.
“Ogilvy on Advertising” by David Ogilvy
David Ogilvy, often referred to as the “Father of Advertising,” was a legendary figure in the advertising world. His book, “Ogilvy on Advertising,” is considered a must-read for anyone serious about learning copywriting. Ogilvy’s insights are rooted in decades of experience, and his approach to advertising and copywriting is both practical and time-tested.
In this book, Ogilvy shares his principles for writing effective copy, emphasizing the importance of understanding the product, knowing the audience, and being clear and persuasive. He also delves into the creative process behind some of the most iconic advertising campaigns of the 20th century, offering readers a behind-the-scenes look at how great copy is crafted.
Ogilvy’s writing is engaging and filled with examples that illustrate his points, making it easy for readers to grasp the concepts. His focus on research, testing, and the power of a strong headline are lessons that remain relevant in today’s digital age. Whether you’re new to copywriting or looking to refine your skills, “Ogilvy on Advertising” is a foundational text that provides timeless wisdom.
“The Adweek Copywriting Handbook” by Joseph Sugarman
Joseph Sugarman is another giant in the world of copywriting, known for his successful direct-response ads and marketing campaigns. His book, “The Adweek Copywriting Handbook,” is a comprehensive guide to writing copy that sells. Sugarman’s approach is straightforward, focusing on the psychological triggers that drive people to take action.
The book is divided into three main sections: understanding copywriting, mastering the craft, and applying the techniques. Sugarman covers everything from the basics of headline writing and crafting a compelling story to the nuances of creating a sense of urgency and using the right words to evoke emotion.
What sets this book apart is Sugarman’s emphasis on the psychology of the reader. He explains how to tap into the reader’s desires, fears, and motivations to create copy that resonates on a deeper level. His insights into the “slippery slide” concept—where each sentence is designed to lead the reader to the next—are particularly valuable for those looking to improve their persuasive writing skills.
The Adweek Copywriting Handbook is filled with practical examples and exercises, making it a hands-on guide that readers can use to hone their skills. It’s an excellent resource for both beginners and seasoned copywriters who want to take their writing to the next level.
“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
While not a traditional copywriting book, “Made to Stick” by Chip and Dan Heath offers invaluable lessons for anyone involved in crafting messages that need to resonate and stick with an audience. The Heath brothers explore why some ideas are more memorable and effective than others and how these principles can be applied to copywriting.
The book introduces the “SUCCES” model—an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. Each of these elements is crucial for creating messages that capture attention and are remembered long after they’re encountered.
For copywriters, Made to Stick provides a framework for crafting messages that are persuasive and memorable. The book is packed with real-world examples and case studies that illustrate how the SUCCES principles can be applied in various contexts, from marketing campaigns to public health initiatives.
One of the key takeaways from the book is the importance of simplicity and clarity in communication. The Heath brothers argue that the best messages are those that are stripped down to their essence, making them easy to understand and act upon. This lesson is particularly relevant for copywriters, who often need to distill complex ideas into concise and compelling copy.
Write your future
The ball is now in your court. You can begin your copywriting adventure by offering to write for free as you build your experience before targeting a full-time job. You’ll find many job sites advertising copywriting positions in several areas, including fashion, technology, cryptocurrencies, sports, and more. Find your niche, gain experience, and apply. Remember, the best way to improve your content is to write as often as possible.