98 Best Digital Marketing Quotes for all Leaders

The best marketing doesn’t feel like marketing. –

Tom Fishburne, Founder of Marketoonist

Good marketers see consumers as complete human beings with all the dimensions real people have.

Jonah Sachs

Without facts and principles, data is useless.

Bob Hoffman

The consumer is not a moron; she is your wife.

David Ogilvy

It’s not what you sell that matters as much as how you sell it!

Brian Halligan

One of the factors that I believe is the biggest obstacle to transformation is the fear of cannibalization.

Ganesh Ayyar, Mphasis

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

Ignoring online marketing is like opening a business but not telling anyone.

KB Marketing Agency

The last ten years of IT have been about changing the way people work. The next ten years of IT will be about transforming your business.

Aaron Levie, BOX

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin

People don’t buy what you do, they buy why you do it.

Simon Sinek

Content is fire; social media is gasoline. 

Jay Baer

Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah

We need to stop interrupting what people are interested in and be what people are interested in. 

Craig Davis

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Beth Comstock

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Rupert Murdoch

For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what’s happening in pop culture. –

Bozoma Saint John

The Internet is becoming the town square for the global village of tomorrow.

Bill Gates

Integrated marketing offers opportunities to break through to consumers in new markets.

Betsy Holden

Think about changing the mantra from always be closing, to always be helping.

Jonathan Lister

To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.

Michelle StinsonRoss

Build relationships, not links.

Scott Wyden Kivowitz

Business has only two functions — marketing and innovation.

Milan Kundera

The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.

Cyriac Roeding

Build something 100 people love, not something 1 million people kind of like.

Brian Chesky, Co-Founder & CEO, Airbnb

27. Google only loves you when everyone else loves you first. 

Wendy Piersall

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin

Marketers need to build digital relationships and reputation before closing a sale. 

Chris Brogan

Speak to your audience in their language about what’s in their heart.

Jonathan Lister

Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?

Ann Handley

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Andrew Davis

If you can’t explain it to a 6-year old, you don’t know it yourself.

Albert Einstein

Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. 

Rick Levine

We need to stop interrupting what people are interested in and be what people are interested in.

Craig Davis

Content marketing is a commitment, not a campaign.

Jon Buscall

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

Ellen Gomes

Content is not king, but a president elected by the votes of those whom it aims to rule.

Raheel Farooq

Content marketing is all the marketing that’s left.

Seth Godin

90% trust peers on social networks (even strangers); only 15–18% trust brands.

Danny Brown

How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.

Joe Pulizzi

Every email is a customer survey of your target market, by testing they vote on what resonates best with them.

Kath Pay

Commit to a niche; try to stop being everything to everyone.

Andrew Davis

You can’t sell anything if you can’t tell anything.

Beth Comstock

Either write something worth reading or do something worth writing about.

Benjamin Franklin

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

Ellen Gomes

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

Michael Brenner

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. 

Amrita Sahasrabudhe

Social media are tools. Real time is a mindset.

David Meerman Scott

Twitter is not a technology. It’s a conversation and it’s happening with or without you.

Charlene Li

When it comes to content, the best marketers know that self-promotion is good!

Kieran Flanagan

Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.

Neil Patel

Social Media is about sociology and psychology more than technology. – Brian Solis

Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.

Robert Rose

To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.

Michelle Stinson Ross

If you’re a good marketing person, you have to be a little crazy.

Jim Metcalf

Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.  

Laura Fitton

Stop selling. Start helping.

Zig Ziglar

If you’re not failing now and again, it’s a sign you’re not doing anything innovative.

Woody Allen

Content marketing is the gap between what brands produce and what consumers actually want.

Michael Brenner

Business has only two functions – marketing and innovation. 

Milan Kundera

Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.

Jay Baer

One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.  

Ellen Gomes

Companies that speak in the language of the pitch are no longer speaking to anyone.

The Cluetrain Manifesto

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

Amrita Sahasrabudhe

Instead of interrupting, work on attracting. –

Dharmesh Shah

I want to do business with a company that treats emailing me as a privilege, not a transaction. 

Andrea Mignolo

An essential aspect of creativity is not being afraid to fail.

Edwin Land

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.

Ian Schafer

Don’t push people to where you want to be; meet them where they are.

Meghan Keaney Anderson

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

David Meerman Scott

The biggest part of our digital transformation is changing the way we think.

Simeon Preston

Know thyself. Know the customer. Innovate.

Beth Comstock

Risk – calculated risk – is key to success online.

Arthur Ceria

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.

Jim Collins

People will ignore or skip anything they don’t like. So brands have to start making things they love.

Steve Pratt

Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.

Mark Shapiro

Google only loves you when everyone else loves you first.

Wendy Piersall

Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.

Krystal Wu

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.

 Christopher Betzter

Amazing things will happen when you listen to the consumer.

Jonathan Midenhall

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin

Content is King, but engagement is Queen, and the lady rules the house!

Mari Smith

Products are made in the factory, but brands are created in the mind.

Walter Landor

Content marketing is a commitment, not a campaign.

Jon Buscall

Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.

Allen P. Adamson

Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.

Rick Levine

A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.

Chet Baker

Understand why and how your audience uses technology and then start trying to align your communications efforts.

Brian Reich and Dan Solomon

Your brand is what people say about you when you’re not in the room.

Jeff Bezos

It’s hard to find things that won’t sell online.

 Jeff Bezos

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

Recruiting great marketers should be your number one priority.

Kipp Bodnar

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Ian Schafer

There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.

Andrew Grill

The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.

The Innovator’s Toolkit

 We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.

Arianna Huffington