10 Things Every Author Should Know Before Choosing a Book Publisher

The moment you sign your publishing contract is the moment your book becomes a business

Jane Friedman

You’ve written your book. You’ve edited and revised, poured your soul into every page. Now, you’re staring at the next big decision—choosing a book publisher. It might feel exciting… or completely overwhelming. Maybe you’ve received a few offers—or maybe you’re still searching. Either way, one wrong move can cost you your book’s freedom, future profits, or even your creative control. This guide walks you through 10 things every author should know before choosing a book publisher, especially if you’re a debut or self-published author looking to level up.

Did You Know?

According to the Alliance of Independent Authors, over 60% of authors regret signing with the wrong publisher, citing poor marketing, high costs, and limited rights as top concerns.

5 Common Scenarios Where Authors Struggle with Publishers

1. You sign a contract only to realize the publisher does zero marketing.
2. You’re stuck with low royalties while they price your book too high.
3. You can’t update or revise your book without their approval.
4. The publisher owns your book cover—and you hate it.
5. Your emails go unanswered once the contract is signed.

All avoidable—if you ask the right questions first.

5 Best Self-Help Books of All Time for Authors

Discover the 5 best books every writer should read to sharpen writing skills, boost creativity, and build a strong author brand. Whether you’re just beginning or already drafting your first manuscript, these inspiring reads are perfect for student authors who are ready to grow, publish, and ultimately succeed in the literary world

1. The Art of Dealing With People
2. Life’s Amazing Secrets: How to Find Balance and Purpose in Your Life
3. Atomic Habits
4. The Power of Your Subconscious Mind
5. The Mountain Is You: Transforming Self-Sabotage Into Self-Master
   

Challenges in Choosing a Book Publisher

• Not understanding contract terms
• Getting tempted by “too good to be true” offers
• Believing that publishing = marketing
• Ignoring red flags in royalty structure
• Losing creative control over cover, edits, and formats

Do’s & Don’ts When Choosing a Book Publisher

✅ DO:

• Ask for a contract review before signing
• Check their past authors and titles
• Confirm marketing support
• Understand your rights (print, digital, international)

❌ DON’T:

• Assume all publishers are the same
• Let ego push you into bad deals
• Sign under pressure
• Ignore the value of self-publishing

10 Things Every Author Should Know Before Choosing a Book Publisher

1. Not All Book Publishers Are Created Equal

There are traditional, hybrid, and vanity publishers. Traditional publishers usually offer royalties and marketing support but are selective. Hybrid publishers may charge fees but offer services. Vanity publishers often make money off authors, not readers. Understand who you’re dealing with before you commit.

2. Ownership and Rights Matter

Some publishers demand full rights—even digital or audiobook rights. Read the contract closely. Ensure you retain as many rights as possible, or negotiate limited-time agreements. This helps if you want to republish or pitch to international markets later.

3. Book Marketing Is Usually NOT Included

Most authors assume the publisher will handle promotion. In reality, unless you’re a celebrity or bestselling author, the burden is often on you. Ask what marketing support is actually provided—will they run ads, send emails, or secure reviews?

4. Royalties and Profit Splits Vary Wildly

Traditional publishers may offer 7–15% royalties, while hybrids often ask for an upfront fee and split profits. Some even take up to 70%. Always ask for clarity. Consider how many books you’ll need to sell to make a return.

5. Quality Control—Covers, Editing, and Layouts

Who controls your book cover design? Who handles editing? Some publishers allow zero input—which can hurt your branding. Ask to review or approve all creative work. A poor design can kill sales no matter how good the content.

6. Don’t Ignore the Fine Print (Contract Terms)

Look for words like “perpetuity,” “exclusive,” or “termination clause.” Know what happens if the publisher shuts down, stops communicating, or fails to deliver. Better to clarify now than be stuck in a legal trap.

7. Publishing Timeline and Delays Are Common

Some publishers take 6–12 months to release a book. Ask for a clear timeline. If you’re trying to align your book with an event, course, or campaign, timelines become critical.

8. Advance Payments Sound Good—but Watch the Details

If you’re offered an advance, great—but make sure it’s not recouped unfairly. Some publishers deduct everything from your royalties. Understand what you’ll actually take home and when.

9. Ask for References from Other Authors

Speak to other authors in their catalog. Ask: Did they deliver on promises? How was the communication? Did they feel supported? This real-world insight is often more telling than what’s on their website.

10. Don’t Be Afraid to Walk Away

Just because someone offers you a deal doesn’t mean it’s the right one. You can always self-publish, explore better options, or negotiate. Trust your instincts—this is your book, your voice, your career.

Why Learn Transformation is the Better Choice for Smart Authors in Choosing a Book Publisher

At Learn Transformation, we’re not a publisher—we’re your book marketing and branding partner. We help authors retain full rights, stay in creative control, and market smarter—whether you’re self-published or considering a publisher.

Also Read 7+ Amazing Ways of Self Published Book Promotion across World

Here’s what sets us apart:

📈 1L+ monthly audience on website and social platforms

🎯 100% focused on book marketing & author branding, unlike publishing houses

✍️ We are authors too—we know the pain of poor support

👥 Personalized support: 1 team member = max 30 authors

📩 Access to our exclusive reader database for targeted genre-based email marketing

Subscription Plan – Built Around Your Publishing Goals

1. Understand Your Expectations
   Before suggesting anything, we talk—about your goals, budget, and book.
2. Build a Monthly Execution Plan
   We customize a marketing calendar—platforms, content, and campaigns tailored to you.
3. Analyze Your Book + Positioning
   We evaluate your niche, tone, reader appeal, and competitive landscape.
4. Begin Execution
   Our team handles everything—from email outreach to Instagram reels and ad setup.
5. Monthly Review and Optimizations
   Track performance, adapt messaging, test new angles—all with transparent reporting.

🎁 Bonus: Access author tools, templates, reels, and discounts when subscribed.

Have questions or ready to get started? Contact us today and confirm your subscription plan to begin your author success journey!

Learn Transformation Understand Authors & What They Need

We don’t sell you dreams. We build real marketing plans based on where you are right now. Whether you’re self-publishing, negotiating with a publisher, or republishing—we help you stay in control and grow like a pro.

FAQs – Choosing a Book Publisher