Have you ever been to a shopping store and been amazed by how many different kinds of food they have? Clearly, companies are meeting a wide range of customer wants by offering various milk brands and cereal brands. How do they decide what to stock, though, and how to best sell those items? Segmentation, targeting, and positioning (STP) are three powerful marketing tools that can help you find the answer.
Browsing: Transformation
In today’s fast-paced and constantly changing business world, it’s not enough to have a clear marketing strategy; it’s necessary. Think about going across a huge ocean without a map or compass. That’s like trying to get around in marketing without a strategy in place. You might have some luck, but it will be mostly by accident and won’t last.
Business transformation is a process by which an organization makes crucial changes to how it functions, mainly with the objective of improving its performance and impact on the targeted market. The main reason why an organization may resort to business transformation is due to the changes in the market environment and to deal with the underlying problems within the company.
DMAIC is an acronym for five interrelated phases: Define, Measure, Analyze, Improve, and Control. The five phases are followed in an organized way by working with problem-solving and process optimization. DMAIC is the conventional project model within the administration philosophy of Lean Six Sigma.
Exceptional leaders navigate uncertainty, leveraging BANI and VUCA principles to guide, innovate, and inspire teams
During problem-solving, staying in an organized systematic path is extremely important, otherwise, new issues could arise. That’s where the Lean Six Sigma approach called A3 comes into play. Primarily, the A3 process is an organized template for solving problems in a continuous matter.
Lean Digital streamlines operations, harnessing technology for faster, flexible, and more efficient business performance.
A transformational strategy is a course of action meant to change a company’s operating direction over an extended period of time.
Here’s every book you need to read (top ten books) for a digital transformation leader in VUCA World and much more.
Why-Why Analysis in essence is considered to help out in identifying all the factors that contribute to a problem one by one in order.