Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn’t and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

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Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

More and more traditional professional services firms are turning to “productization” as a strategy to grow, improve valuations, and to fend off new digital-first competitors.   However, many of them will fail and waste a lot of money in the process.  Productize first outlines the “Seven Deadly Productization Mistakes” made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. 

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